When I first started this blog I had one goal in mind: to make it as easy as possible to share my reviews of luxury travel and tips on how best to maximise the travel experience. Honestly I was just trying to make life easier for myself since people kept asking for advice and I always got a kick out of hearing how my friends and family had really enjoyed one of my recommendations.
Over time I started getting more and more involved in sharing my ideas by posting on Instagram. As a result, I’ve been fortunate enough to connect with thousands of you over the course of the last few years, tentatively stepping into the realm of influencers.
One unintended consequence of all this is that I’ve met people from all walks of life including many who are interested in promoting their products on my Instagram account: @theluxurytraveller. I reject the majority of brands that reach out to me since many of them are not selling items that I would ever personally make use of. I’m fortunate to be in a position where I have a full time job and don’t need to compromise my ethical standards in order to pay the bills.
However, long before I started posting on Flyertalk under the username Jermyn (named for Jermyn street, the London home of the world’s best shirt and shoe makers), I spent a lot of time on Styleforum reading obsessively about classic tailoring and men’s style. I figured that if I was going to spend 5 out of every 7 days in work clothes I might as well enjoy the process and do it to the best of my ability.
When a fellow Flyertalker reached out to tell me that he had quit his career in The City in order to start up a small batch luxury polo brand, I was immediately interested. I wear polo shirts all the time and love how they hit that perfect middle ground between a casual t-shirt and a more formal work shirt. I agreed to meet with Pascal, the founder of Niccolò P. , for drinks at The Beaumont hotel in Mayfair and after downing a few Aviations and discussing everything from the relative merits of BA’s 789 First Class cabin to the process of patenting different types of cloth, I accepted his offer to become the sole Brand Ambassador for the label.
I never in a million years thought that I would be modelling clothes on photo shoots around the world but somehow I’ve ended up in this crazy position.
I’m also really excited to now have input on the design process, with some new custom models soon to be released.
Here’s where things get interesting for you, the reader: in order to build interest in the brand, Niccolò P. have agreed to sponsor a competition just for you!
Grand Prize: A £150 Niccolò P. Voucher
Two Runners Up: An Egyptian Mako cotton polo (value £90)
To enter, just leave a comment below telling me what items you’d spend the voucher on. Check out the full collection for some inspiration.
As an added bonus there’s an exclusive 20% discount code available for you to use until 31st December 2019: LUXURYTRAVELLER20%OFF
Terms and Conditions: Competition is now closed and winners have been selected.